Belief #1

"I don't have time"

Ranchers are inherently busy. Add on a family and maybe another job, and there's a good chance you're downright exhausted at the end of the day.

Most ranchers are exhausted because they are working against nature -- but here's the thing: nature never rests. You want nature to work for you, and the only way to do that is to work in harmony with nature. That way, when you go home at the end of the day, nature is still doing your work for you.

Belief #2

"All of my neighbors are conventional ranchers and it has worked for them for many years. Why change?"

The game has changed. Production costs or inputs have steadily risen in the past 30 years, while the price of a cow (or calves) has increased at a much slower pace. It made sense to subsidize a ranch operation with diesel inputs in 1985.

Fuel and fertilizer was relatively cheap and calves brought high prices, but that's not the case anymore. The only way forward for our quality of lives and our pocketbooks is to follow nature, using photosynthesis as much as possible instead of diesel. Real Wealth Ranching can show you the way.

Belief #3

"It's better for the land if you don't graze it too hard"

By practicing Total Grazing, where almost all the forage is consumed, we can graze much more efficiently. This means a couple things. The rest periods will be 2-5 times longer which allows the best forage species seedlings the opportunity to establish. It also means that our solar panel (the number of growing points per square yard) will be much larger to where both production and soil improvement will be enhanced.

Belief #4

"To start a Total Grazing program, I need a totally new herd."

It is true that cattle that have adapted genetics with the right selection guidelines are much easier/cheaper to keep. That said, it is completely possible to start improving our land with the genetics we have.

Real Wealth Ranching will teach you to improve the land you have while keeping your cattle in body condition while simultaneously giving you the tools to improve your genetics over time. In just the first year, you can double your stocking rate as you start to improve your genetics! With these two pillars: Total Grazing + Adapted Genetics,  you can increase your stocking rate even further!

Belief #5

"High EPDs Bulls are the most expensive, so they must be the best!"

Because of the way growth, weaning weights and feeding trials are measured, selecting for high EPD numbers leads to larger and taller animals which tend to be inefficient. These animals require extra feed and pampering to maintain productivity in a true ranch scenario. Using Real Wealth Ranching genetic selection criteria, your whole herd genetics will improve and more efficiently in convert the tons of forage your ranch produces to beef.

Belief #6

"Success depends on the price I get per weaned calf!"

Profitability is measured by stocking rate. Not by weaning weight or price/lb. By carrying more animals and reducing input costs, your cost per animal decreases and your profit per acre increases. This is the number one determining factor for profit on any ranch.